Water Bruil & Associates

Consultancy & Interim Management

Digital Business Transformation

Digital Business Transformation; Hype or ....

There is little doubt that digital tools and technologies are profoundly affecting the way business is being conducted today. They have already disrupted many industries and are threatening to disrupt others.

However, there is a great deal of hype these days about ‘digital transformation’ or ‘digital business transformation’. The term is often used but rarely defined.

We define Digital Business Transformation as Organizational Change through the use of Digital Technologies and Business Models to Improve Performance.

Transformation is fundamentally about change, and organizational change is the foundation of digital business transformation.

Organizational change, related to people, processes, strategies, structures, and competitive dynamics, is where most of the challenges and opportunities reside.

Organizational change requires a clear recognition of the need to transform, an understanding of what must be transformed and a roadmap of how to make the required changes.

Digital business transformation is not a state of being, it is a journey and this journey is guided by three questions:

  • Why to transform?
  • What to transform?
  • How to transform?

Water Bruil & Associates developed a comprehensive and practical approach to get answers on these questions.

Interested to learn more about our approach, feel free to contact us.

Global Retailer

Leading international Centre of excellence Retail Sales. Part of role is to define and execute IT Retail Roadmap covering key components in the area of:

- Field Sales Excellence

- Account & Promotion Planning

- Route Engineering

- Image Recognition

- Crowdsourcing

Global Food Industry

Program Management Commercial Excellence. Streamlining international operation and IT Landscape to a common way of working.

800 users (marketing-sales-customer services) accross 4 European countries.  

European Retail Business

Program Management Operational Reporting & KPI  

Animal Feed Industry

Board room consultancy.

Digital Business Transformation; guide senior management in defining new business models to explore new opportunities in existing and new markets based on a more digital way of working.


Agri Business
Interim management Commercial Excellence. Large Change & IT Management program to improve effectiveness of Marketing-Sales-Services.