Water Bruil & Associates

Consultancy & Interim Management



  • Digital Business Transformation
  • Implementation Planning
  • Make or Buy decisions
  • Packet Selection

Organization & Business Processes

  • Blueprinting Future Organization and Process
  • Streamlining Business Processes based on Lean principles
  • Performance Management/KPI
  • Commercial Excellence
  • Innovation Excellence
  • Operational Excellence
  • Performance Excellence

Information & Communication Technology

  • Marketing & Sales tooling (SAP Hybris Cloud for Marketing/Sales/Services, SalesForce, MSDynamics)
  • Operations (SAP S/4HANA, Infor ERPLN, OMP)
  • BI (SAP BW/BO, SAP BW/4HANA, SAP Lumira, Design Studio, MS-BI, Cognos)


  • Program & Project Management
  • Change management
  • Interim management
  • Coaching

Global Retailer

Leading international Centre of excellence Retail Sales. Part of role is to define and execute IT Retail Roadmap covering key components in the area of:

- Field Sales Excellence

- Account & Promotion Planning

- Route Engineering

- Image Recognition

- Crowdsourcing

Global Food Industry

Program Management Commercial Excellence. Streamlining international operation and IT Landscape to a common way of working.

800 users (marketing-sales-customer services) accross 4 European countries.  

European Retail Business

Program Management Operational Reporting & KPI  

Animal Feed Industry

Board room consultancy.

Digital Business Transformation; guide senior management in defining new business models to explore new opportunities in existing and new markets based on a more digital way of working.


Agri Business
Interim management Commercial Excellence. Large Change & IT Management program to improve effectiveness of Marketing-Sales-Services.